Whether you are a radio station, artist, label, local business, advertiser or fan,
MyMelo understands your particular needs.
See how we can benefit you and enable you to do more.
At MyMelo, we get you.
Radio Groups
INCREASE AUDIENCE ENGAGEMENT
CAPTURE MORE DIGITAL REVENUE
EXPAND YOUR PROGRAMMING
Case Study
Parameters
We conducted a beta test to prove out our concept.
52 stations across 8 broadcast groups, of different music genres, in U.S. metro areas including Atlanta, Baltimore, Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Detroit, Houston, Indianapolis, Philadelphia, Raleigh, Richmond, St. Louis and Washington D.C.
Included the #1 and #2 stations in the U.S.
3-month duration
Preloaded content only came from 50 independent artists (No label content was allowed at the time)
Events page not preloaded - all event information was submitted by users
Results
3,930 artists requested to be added to websites (without any promotions or on-air invitations)
1000% increase in page views over a 3-month period
Ad submission average: 160+ per station per month
Gross Revenue that could have been captured without any marketing: ~$11,000 per station per month
Our platform increases revenue and audience engagement with minimal up-front investment.
